The Mandela Effect – Jacob

The Mandela effect is the same thing as false memory, except it is more popular. This means that if you put together a small group of people, they will likely have the same false memory. I chose this topic because it is popular with many students at ISM. This controversial issue is important because misunderstanding something can lead to confusion or misinterpretation. This will likely affect teenagers because the Mandela effect is a part of pop culture, which you can find in several places on the internet. Given the fact that teens are growing up in the digital age, they will likely come across the topic at some point. The Mandela effect probably began with collective memory. Collective memory is when a memory is told or passed down to another person. If a memory that was passed down is false, that could popularize the false memory, and create a new Mandela effect.

I learned that the temporal lobe in the brain is responsible for the misconceptions. Some interesting facts about this issue are:

  • The name Mandela Effect comes from Nelson Mandela, the former president of South Africa. Many people were confused when he died in 2013, because many remember him dying in prison in the 1980’s.
  • Blogger Fiona Broome created the term Mandela Effect from the confusion of the South African president’s death. In 2013, she launched the official Mandela Effect website, where she showed different examples of the phenomenon.
  • Popular examples of the Mandela effect are Oscar Mayer/Oscar Meyer, Looney Toons/Looney Tunes, Berenstain/Berenstein Bears and Philippines (Under Japan/Taiwan)

This personally affects me because I have always believed that the cartoon was spelled Looney Toons, and was amazed when I found out that I have been wrong the whole time. This is a problem because Mandela effects that go unnoticed will be passed on again and again, and false information will become true, even if it is not true at all. The most simple solution is to just double check. All you have to do is just read or watch it again. My opinion on this issue is that it is a very interesting psychology issue, and I can understand why it is so popular on the internet. I would like my class to know about this because we need to fully understand everything, even if it is just a wrong letter or an incorrect movie quote.

An example of a Mandela effect; many remember Kit-Kat with a dash, while in reality, the dash never existed


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