Marketing. . . Nicole

The most useful tool in the marketing business is shrewd trickery.  By applying simple scientific knowledge, a marketer is able to deceive a person’s mind to his or her advantage. The use of this common tactic to delude the public is both brilliant and alarming. After watching an episode of the Nat Geo program Brain Games, I wanted to learn more about our brains and how they can be so easily manipulated.

As teenagers, we are constantly bombarded with advertising.  A lot of the ads on TV and the internet are created with us as targets. We are subconsciously being brainwashed into thinking what the marketers want us to.

One of the main techniques used to mislead the public is anchoring. In this example, you are asked to compare the two buildings. The labels are the set anchors.  The Eiffel Tower is given a higher potential height, giving us the first impression of it being taller. Someone who answers the Empire State Building has escaped the illusion because of rational reasoning and use of previous knowledge.

This applies to everyday grocery shopping in real life.  The decision we make of which brand we purchase is heavily influenced by anchors as well.  We tend to pick brands we are familiar with and trust.  But the price of the item plays a huge part in the decision-making process. Many promotions are designed to confuse. When it comes to prices, it is not hard to give different items very vague potential prices. This distracts the brain and makes choosing a product more of a math problem than a comparison of quality.

I have realized that this unique ability to manipulate our own minds is amazing, but can be very dangerous.  People who are inexperienced must never be allowed to exploit the science of our brains for petty reasons. This may not seem to be much of a problem, but an individual’s opinions should never be influenced by external forces. Everyone should be in total charge of their choices. By thinking through decisions rationally and basing your choices on previous knowledge, you can avoid being dominated by constant advertising. It is important to be able to say no and step away from the situation to remain in control of your judgement.

3 thoughts on “Marketing. . . Nicole

  1. Your topic was very interesting. I liked your example of using the two buildings to explain. I totally agree with the “We tend to pick brands we are familiar with and trust” part. Your post made me realize that they do manipulate our own minds a lot and how dangerous it can be but how interesting and cool it is at the same time.

  2. I totally agree with the points on how many teenagers and younger people in general are taken advantage of with marketing. The way ads are definitely formatted to target the interests of who the company is planning on having as consumers. Just looking at the current billboards, ads on the channels we watch, food labels, etc. you can see how they take in to consideration the way teens are trying to lose weight or how they worship certain celebrities or anything else under the sun they can use to persuade you to buy, buy, buy! I often find myself getting tricked by the marketing too and will be using this knowledge to keep my decisions completely mine.

    • Though a lot of the problem seems to be the “pre-programming” in ages even younger than us to think a certain way is the norm. I’m left wondering why we continue to fall for the same tricks again and again and why lots of the time I feel like the public just wants to ignore the truth in front of them.

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